Thursday, November 8, 2012

In comes Stanford John...

Donahoe has his own ideas to take Whitman’s legacy to the next level

Very rarely does one come across leaders, who not only dramatically transform fortunes of companies, but most interestingly, come on board with a pre-decided tenure! One such leader who beautifully joins the league is the sterling 52-year-old CEO of eBay Inc. – Margaret C. Whitman. When she took on the scepter of CEO in 1998, she made it very clear that a decade is a fairly good time for a CEO at the helm of a company. And her resignation comes precisely after ten years on March 1, 2008. “It’s important that new perspectives & new eyes come to the company. It’s tough to stay fresh, no matter who you are,” admitted Whitman on January 24. She will be replaced by John Donahoe, currently President of eBay Marketplaces, effective March 31, 2008. Ironically, the contrast between the two perhaps could not have been more striking, far beyond the Harvard-Stanford face-off (Meg is a Harvard alumnus & John is a Stanford graduate).

While Whitman has almost always tackled corporate growth issues using macro-strategies, John – who was the worldwide MD of Bain and Co. for five years before joining eBay in 2005 – has more or less focused on micro-process issues. Consider this. When, in 1998, eBay suffered debilitatingly due to lack of funding, Whitman initiated a massive IPO to fund its expansion plans. Her acquisition of online payment service PayPal in 2002 for $1.5 billion gave a much required boost to eBay, & consolidated its stranglehold in online auction business. In 1998, the 30-employee-strong eBay had a meagre 5,00,000 registered users. Today it has a mind numbing 83.2 million active users & $7.7 billion in revenue. With 15,000 employees & growing, it is the world’s largest e-commerce site.


Source : IIPM Editorial, 2012.

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