Wednesday, December 5, 2012

Cell phone cinema!

Here’s a new avenue for individuals to unleash their creativity: Cell phone cinema!

While the first is a film that shows what a human can achieve with his or her hands, including surreal achievements like holding sunlight in one’s palm, the second is a film about rain water harvesting. The best award for a still photograph with a prize of US $500 went to Dead Carrier can Die too by Kamal Mahrishi that showed a discarded van from a morgue. The winning films will be screened at New York University – Tisch School of the Arts Theatre.

Akshay Marwah, the festival director, quotes film director Pankaj Prashar to enumerate the criteria for choosing the winners, “the main idea was not replacing a film camera by a film camera, but to see that a mobile phone can capture moments that film cameras can’t, and that is one of the most important criteria and of course technicalities and quality would follow.” Mr. Rawail, one of the jury members, said, “Whatever the technology, it is ultimately the content which should hold the attention of the viewer, and therefore those who create, must realise that their responsibility has increased”. “These short films can provide a good laugh and some can be for social causes and be informative as well. There could be videos on ‘How to wear a tie’ and ‘How to cut salads in style,’ which would be handy for everybody. However, this cinema is not competing with film cinema and is an off-shoot of cinema,” adds Akshay Marwah.

With film makers like the Barjatyas wanting to edit films like Hum Aapke Hain Kaun for cell phone users, cell phone cinema certainly has a promising tomorrow.


Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri

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