J. Suresh, CEO, Arvind Brands & Retail shares his present stance and future plans. A B&E exclusive...
B&E: Do you also manufacture for these other franchisee brands?
JS: Apart from Gant, we manufacture for all the brands that we franchise. Gant does its own manufacturing but for the remaining brands we produce. I think as a manufacturer there are advantages of having your own plant and you are not dependent on any other to meet the market demand.
B&E: What’s your key strength?
JS: Our pricing and positioning have been very strong against domestic brands. In apparel business investing in front-end and targeting the proper audience matters a lot, and even we are planning to invest more in front-end like retail. We have big plans with our retail arm MegaMart where we would be retailing other brands also. We would be opening more than 100 stores for MegaMart and EBO for our other brands also like Arrow, for which we are opening 70 stores by the end-2008. We want to become a $1 billion company by 2012.
B&E: Do you also manufacture for these other franchisee brands?
JS: Apart from Gant, we manufacture for all the brands that we franchise. Gant does its own manufacturing but for the remaining brands we produce. I think as a manufacturer there are advantages of having your own plant and you are not dependent on any other to meet the market demand.
B&E: What’s your key strength?
JS: Our pricing and positioning have been very strong against domestic brands. In apparel business investing in front-end and targeting the proper audience matters a lot, and even we are planning to invest more in front-end like retail. We have big plans with our retail arm MegaMart where we would be retailing other brands also. We would be opening more than 100 stores for MegaMart and EBO for our other brands also like Arrow, for which we are opening 70 stores by the end-2008. We want to become a $1 billion company by 2012.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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