The 100th year of Mills & Boon brings more spiced-up sweet nothings!
The man – broad-shouldered, brave and mildly brutish; the woman – meticulous appearance, meek and madly in love… typically the characteristics of Mills & Boon (M&B) protagonists. Although some deemed it as whimsical pulp fiction, others took fancy to these mushy tales. And in the same sphere of competition with literary writings and poetic musing, this gush of romanticism flowing through the pages of Mills & Boon did win avid readers, which makes it celebrate its 100th year and still going strong.
Started in 1908, these novels were meant for women, to take them to an imaginative, fantasy world and to render an exotic feast. I was in my pre-teens when I was introduced to my first copy in a series of Mills & Boon. The drama of varying emotions – attraction, confession of love, conflicts in relationship, the make-up kiss and happily-ever-after endings gripped me. While I realised that these novels were just a ‘feel-good’ whiff of a man-woman relationship, I had friends who found it difficult to let go of the grand image of men in their minds. Mrs. Ghosh, a professor of English at the University of Delhi adds, “I have come across many students who regularly read Mills & Boon and surprisingly, some have also presumed the image of their partner based on the male protagonist of these novels. I would not make a sweeping judgment that it is not right, but all I would say is that these characters are carved to perfection. It’s just fictional.” Recounting her conversations with such students, Mrs. Ghosh adds, “Such girls find it difficult to break through this image of men, which either leads to disappointment or rigidity in choosing a partner, because, in reality, a perfect person is hard to find!”
From a time when I would get my hands on an M&B whenever possible, I gradually moved to a phase when M&Bs stopped magnetising me.
The man – broad-shouldered, brave and mildly brutish; the woman – meticulous appearance, meek and madly in love… typically the characteristics of Mills & Boon (M&B) protagonists. Although some deemed it as whimsical pulp fiction, others took fancy to these mushy tales. And in the same sphere of competition with literary writings and poetic musing, this gush of romanticism flowing through the pages of Mills & Boon did win avid readers, which makes it celebrate its 100th year and still going strong.
Started in 1908, these novels were meant for women, to take them to an imaginative, fantasy world and to render an exotic feast. I was in my pre-teens when I was introduced to my first copy in a series of Mills & Boon. The drama of varying emotions – attraction, confession of love, conflicts in relationship, the make-up kiss and happily-ever-after endings gripped me. While I realised that these novels were just a ‘feel-good’ whiff of a man-woman relationship, I had friends who found it difficult to let go of the grand image of men in their minds. Mrs. Ghosh, a professor of English at the University of Delhi adds, “I have come across many students who regularly read Mills & Boon and surprisingly, some have also presumed the image of their partner based on the male protagonist of these novels. I would not make a sweeping judgment that it is not right, but all I would say is that these characters are carved to perfection. It’s just fictional.” Recounting her conversations with such students, Mrs. Ghosh adds, “Such girls find it difficult to break through this image of men, which either leads to disappointment or rigidity in choosing a partner, because, in reality, a perfect person is hard to find!”
From a time when I would get my hands on an M&B whenever possible, I gradually moved to a phase when M&Bs stopped magnetising me.
Source : IIPM Editorial, 2012.
An Initiative of IIPM, Malay Chaudhuri
and Arindam Chaudhuri (Renowned Management Guru and Economist).
and Arindam Chaudhuri (Renowned Management Guru and Economist).
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